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National Initiative Kicks Off on April 30th with 30-Foot Recycling Bin Placed in Times Square to Show Support for New York City's Pledge to Double Recycling Efforts

(Bethesda, Md. - April 10, 2012) - Honest Tea® announced today a new, national recycling initiative called "The Great Recycle," which will launch in New York City's Times Square on Monday, April 30th.

In a show of support for New York City's pledge to double recycle efforts by 2017, Honest Tea and partners GrowNYC, Recyclebank, Coca-Cola Live Positively, Global Inheritance and Five-Boro Green Services will place a 30-foot tall recycling bin in Times Square and attempt to crowd-source recycle more than 45,000 plastic, glass and aluminum beverage containers in ten hours. The plastic bottles collected will be recycled into essential gardening supplies including shovels, watering cans and plastic lumber, which will be used to build and cultivate an urban garden for PS 102, an elementary school in Harlem.

"National recycling rates are nowhere near where they need to be," says Honest Tea co-founder and TeaEO Seth Goldman. "Honest Tea is committed to finding ways to help Americans recycle more. We've helped install recycling bins in our hometown of Bethesda, MD and now it's time to expand our efforts."

At the event in Times Square, bottles will act as currency. People who bring bottles down to "The Great Recycle" will be awarded points for each bottle recycled, that can be redeemed at the onsite TRASHed Recycling Store run by Global Inheritance. There, points can be redeemed for rewards such as cold bottles of Honest Tea, t-shirts and reusable bags, jeans, video games, and tickets to sporting events, concerts and Broadway shows.

"New York City is a world leader in many areas and is committed to actions that secure a sustainable and livable future for all residents. The goal to double the waste diversion rate includes initiatives like expanding access to recycling in public spaces, and other initiatives that will make it even easier to do the right thing. This is just one component of the Mayor's efforts to make New York City one of the greenest, most livable cities," says David Hurd, the Director of Office of Recycling Outreach & Education for GrowNYC. "Recycling beverage containers is a simple everyday way to combat climate change and reduce the cost of exporting our waste to other states."

Those who cannot attend the event in Times Square will have an opportunity to participate in "The Great Recycle" by logging onto www.TheGreatRecycle.com and making a recycling pledge and then solidifying it by recycling an old Facebook post. By taking the pledge, users will be rewarded with Recyclebank points which can be redeemed for discounts and deals from more than 3,000 local and national businesses in categories ranging from food and beverage to health and beauty, restaurants, entertainment, sports and recreation, apparel, automotive, electronics and more.

Honest Tea partnered with TerraCycle in 2007 to create the Drink Pouch Brigade, a program which recycles drink pouches and ‘upcycles' them into items such as pencil cases, book bags, and notebooks. Since 2007, nearly one million Honest Kids pouches have been diverted from landfills. The Drink Pouch Brigades now divert more drink pouches from the waste stream than Honest Tea produces each year.

In 2008, Honest Tea partnered with Bethesda Green and The Coca-Cola Company to install 33 recycling bins throughout downtown Bethesda. Within the first year the bins collected more than 4,000 lbs. of recyclable beverage containers.###About Honest Tea
Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are sweetened with less sugar than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers. All varieties are USDA-certified organic and all tea varieties are Fair Trade Certified™. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of PlanetGreen.com's "Top 7 Green Corporations of 2010," and was ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies." Honest Tea was purchased by The Coca-Cola Company in March 2011 and operates as an independent business unit.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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Country-style Tea is Refreshingly Simple, Organic, and Lower in Calories*

BETHESDA, Md. - (March 6, 2012) - Honest Tea®, the nation's top-selling organic bottled tea company, began its national roll out of "Not Too Sweet" Tea, a traditional sweet tea with 40 Percent less sugar and calories than the leading sweet teas*. Containing 100 calories per 16.9 fl oz. bottle, Not Too Sweet Tea is brewed with organic black tea leaves, and sweetened with "just a tad" organic cane sugar and organic stevia.

"Our Not Too Sweet Tea is the perfect option for people who like a smooth tea but are seeking out alternatives with less sugar," said Seth Goldman, president and TeaEO of Honest Tea. "The organic and fair trade ingredients make it even more special."

Not Too Sweet Tea joins the brand's other USDA-certified organic and Fair Trade Certified™ bottled teas and will be available for a suggested retail price of $1.49 at national retail locations.###About Honest Tea
Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are sweetened with less sugar than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers. All varieties are USDA-certified organic and all tea varieties are Fair Trade Certified™. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of PlanetGreen.com's "Top 7 Green Corporations of 2010," and was ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies." Honest Tea was purchased by The Coca-Cola Company in March 2011 and operates as an independent business unit.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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BETHESDA, Md. - (October 26, 2011) - Honest Tea, the nation's top-selling organic bottled tea company, today released Keeping It Honest, the second edition of Honest Tea's annual Mission Report. Last year, Honest Tea committed to examining and reporting on the progress and challenges of advancing its mission. The new report takes dialogue with consumers to a new level of engagement through an online version available on Tumblr.

The 2011 Mission Report details the company's progress on social and environmental initiatives related to its products, packaging, the planet, its people and partners. Achievements, such as the 1) conversion of all teas to Fair Trade Certified™ 2) first annual service day and 3) launch of Honest CocoaNova®, and challenges, such as packaging, are addressed in the report, providing consumers with a genuine, introspective look at how the company strives to scale a mission-driven business.

In addition to the digital report available at Honesttea.com/MissionReport, Honest Tea also launched an online version of Keeping It Honest on the company's first Tumblr page, honesttea.tumblr.com. The Honest Tumblr page will be updated throughout the year as the company works to advance its mission. This innovative medium allows Honest Tea to maintain a regular dialogue with its readers and allows new readers to learn what Honest Tea is doing through posts on individual topics of interest. Honest Tea's Facebook page will also host a new Keeping It Honest tab, during Honest's Mission Month, where Honest fans can choose a personal mission each week, creating their own agenda for change.

Seth Goldman, president and TeaEO, commented, "Our commitment to our mission requires us to stretch our thinking and our business in new directions. Keeping It Honest is the closest thing we have to a roadmap for change. In this year's report, we include results of a Cradle-to-Gate Life Cycle Analysis for two of our best-selling beverages, and identify new challenges in regard to sourcing and packaging."

The report's launch coincides with the Net Impact Annual Conference, taking place in Portland, Ore., October 27 - 29, 2011. Honest Tea's TeaEO Seth Goldman will present on a panel, Friday, October 28 at 2:45 p.m. PT, entitled "David Takes on Goliath," in which challenger sustainable brands shake up their industries.###About Honest Tea
Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are sweetened with less sugar than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers. All varieties are USDA-certified organic and all tea varieties are Fair Trade Certified™. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of PlanetGreen.com's "Top 7 Green Corporations of 2010," and was ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies." Honest Tea was purchased by The Coca-Cola Company in March 2011 and operates as an independent business unit.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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Bethesda, Md. - (September 6, 2011) - Honest Tea, the nation's top-selling organic bottled tea company, today unveiled a redesign of its PET (plastic) line of Honest Tea® and Honest Ade®. Starting in September, the new look will begin hitting store shelves.

The label refresh was initiated over three years ago after a series of consumer insights suggested that the brand could be making a bigger visual impact on store shelves.

"Gaining national distribution is like getting a primetime premiere, and we want to make sure we're wearing our best outfit," said Seth Goldman, President & TeaEO of Honest Tea. "As any brand manager knows, updating your visual identity can be a grueling process, but we are delighted with the final results."

The new designs feature a white background that highlights clean, vibrant images of the ingredients. Fresh tea leaves and large cut-open fruit are presented in an elegant and often playful way, to reinforce the simplicity and deliciousness of the ingredients. The tea labels also feature a prominent call-out specifying "Brewed Organic [Green, Black or White] Tea Leaves" to reinforce the authenticity of the ingredients. The images on the Honest Ade labels include fun treatment of the fruit by giving it unexpected scale and context - such as a lemon half serving as a beach umbrella. To further increase shelf standout, the brand's logo has evolved too. While maintaining the Garamond font that has become a part of the brand's graphic identity, the word "Honest" is now larger, to create greater brand unity across the line. The iconic "T" shape remains as a recognizable symbol on the line of tea products.

"We had a lot of fun developing this new look," said Peter Kaye, VP of Marketing "We want our labels to stand out on store shelves and drive appetite appeal, all while maintaining our signature Honest brand look. We are thrilled to finally be unveiling our hard work and think both our loyal consumers, and many new consumers, will be interested in the appetizing images and fun stories each variety takes on."

Honest Tea's internal team worked with international brand design agency Turner Duckworth to help develop the new label design architecture. Michael Kravit, Honest Tea's Creative Director said, "We drew inspiration from the simplicity of the ingredients to drive the overall look and as a result, the labels are true to the Honest brand and what's inside the bottle."

The new labels are not reflective of any formula changes.

For more information, visit www.honesttea.com. Follow Honest Tea on Twitter and like us on Facebook.###About Honest Tea
Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are sweetened with less sugar than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers. All varieties are USDA-certified organic and all tea varieties are Fair Trade Certified™. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of PlanetGreen.com's "Top 7 Green Corporations of 2010," and was ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies." Honest Tea was purchased by The Coca-Cola Company in March 2011 and operates as an independent business unit.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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BETHESDA, Md. - (July 20, 2011) - Results are in and the city known as the most windy city is also the most HONEST city in America! The home of deep-dish pizza now has something refreshing to wash it down with… Honesty, or Honest Tea!

On July 19, Honest Tea, the nation's top-selling organic bottled tea company conducted a social experiment by setting up unmanned pop-up stores stocked with ice-cold Honest Tea and Honest Ade in 12 cities across the United States. Signage asking visitors to leave $1 per bottle on the honor system was posted next to a transparent (but securely mounted) cash box. In partnership with Ustream, hidden cameras were arranged to provide live video feeds of each pop-up store on the interactive honestcities.com website that documented how honest people actually were and tracked the real-time honesty results of each city.

This year represented a full scale national expansion of an idea that originated a few years ago by two creative Honest Tea employees in San Francisco. This year's experiment involved 12 cities all tested on the same day, enabling people from anywhere to watch the events unfold in each city.

"We wanted to challenge people to think about how honest Americans are as a whole, particularly when no one is watching," said Seth Goldman, president and TeaEO of Honest Tea. "It was refreshing to see that most cities were in the 90 percent range," Goldman added.

People who didn't have a chance to visit one of the Honest Stores can go to www.honestcities.com to participate online. A highlight reel displaying the honest, the dishonest and the honestly funny can be viewed on YouTube. As part of the promotion, online participants have the ability to recreate the experience at the Honest Store, but instead of getting a bottle for a dollar, they get a $1.00 savings coupon while supplies last or by 12 p.m. on Friday, July 22, 2011.

"Honest Cities is part of a much larger integrated brand strategy focused on complementing our successful grassroots marketing with big events that fundamentally include digital outreach to drive awareness and trial of Honest Tea on a national scale," said Peter Kaye, vice president of marketing at Honest Tea. "But at the same time, it's not just about selling tea, but connecting our mission with our consumers," added Kaye.

In keeping with its mission-driven approach, Honest Tea is donating all of the money collected - nearly $5,000 to three non-profit organizations. Honest Tea will also match the funds collected, bringing the total donated to $10,000. Consumers will be able to weigh in on which nonprofit partner they think should receive the dollars collected during the experiment. The three nonprofit organizations are: Share Our Strength®, a national nonprofit ending childhood hunger in America by connecting children with the nutritious food they need to lead healthy, active lives; City Year, which unites young people of all backgrounds for a year of full-time service, to help turn around high-need schools and get at-risk students back on track; and Rails-to-Trails Conservancy, a nonprofit organization based in Washington, D.C., whose mission is to create a nationwide network of trails from former rail lines and connecting corridors to build healthier places for healthier people. "Since one purpose of our experiment is to help people appreciate the strength of our communities, we're glad to be able to donate the money from the tests to three non-profit partners who help make our communities stronger," said Goldman. "We hope our donations and the poll on the Honest City website will help raise awareness for their important work."

Final Honesty Percentages:

City Percentage

Chicago: 99%

Boston: 97%

Seattle: 97%

Dallas: 97%

Atlanta: 96%

Philadelphia: 96%

Cincinnati: 95%

San Francisco: 93%

Miami: 92%

Washington, DC: 91%

Los Angeles: 88%

New York: 86%###About Honest Tea
Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are sweetened with less sugar than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers. All varieties are USDA-certified organic and all tea varieties are Fair Trade Certified™. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of PlanetGreen.com's "Top 7 Green Corporations of 2010," and was ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies." Honest Tea was purchased by The Coca-Cola Company in March 2011 and operates as an independent business unit.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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BETHESDA - (March 31, 2011) - The normally harmonious world of organic food just got a little raucous. To mark the beginning of April's Earth Month, Honest Tea® is releasing "Rethink What you Drink," a response to Gary Hirshberg's rap, "Just Eat Organic" released in March by Stonyfield Farm.

"I've got a grass-fed beef* with my mentor to the North," said Seth, TeaEO of Honest Tea, and a vegetarian. "Gary focuses on what goes into our stomachs but what about what about goes into our bladders?"

Goldman enlisted Honest Tea's National Field Marketing Director, "Patty Oolong " Jammet and East Coast Field Marketing Manager "Sublime Matt" O'Brien, and scores of Honest Tea employees and unsuspecting Bethesda, MD residents to participate in the video to mark the start of Earth Month. The video had its premiere during Goldman's keynote address at the third annual symposium held by the University of Maryland's Center for Social Value Creation.

In the video, the trio spread the word about the importance of drinking organics with lines such as:

Middle age guys rappin, what could be sadder? I'll tell ya, Holmes, What you put in your bladder!

Organic tastes better cause nature got it right. You don't need chemicals to keep a drink tight, just purified water, and care for every ounce and leave out the stuff that you can't pronounce.

The two-minute video includes several environmental messages. In addition to stressing the importance of choosing organic beverages, Honest Tea included ten shots of sustainable living practices.

‘This is our way of spreading the organic message, but we're willing to believe that there are more talented rappers out there,' Seth said. Honest Tea and Stonyfield Farm are offering $1,000 and a month's supply of tea (100 bottles) and organic Stonyfield products (100 free coupons) to the best video submission that highlights the benefits of organics and living sustainably. The contest will be judged by Seth Goldman and Gary Hirshberg.

To learn more about the contest, go to www.justdrinkorganic.com

Goldman frequently reminds his three sons that he was in a rap group in college (Harvard '87) back in the hey-day of rap. At a time when Kurtis Blow and Run-DMC were gaining traction with mainstream audiences, The Educated Devastators, had limited commercial success, but certainly were a legend in the minds of its three members, Goldman (aka Dr. Bet McGee), Juice Master Zeus and DJ Cold Cut. The never-before-released single "The Place to Be" featured lines including,

If rhymes was water, this place would be flooded cause all our lines are so cold-blooded!

We're educated rappers, With lines so dapper, That all our rhymes are phi beta kappa!

Seth tracked down his college roommate, Dr. Spud (now a corporate lawyer in NYC) to design the sound track. Seth noted, "This is my last chance to embarrass my oldest son before he goes off to college." The video features a bouncing "USDA Organic" seal over the key lyrics "because my 80-year old Mom has always enjoyed my raps, but she can never figure out what I'm saying."

*beef: a term frequently used to describe a difference of opinion among rappers.###About Honest Tea
Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are sweetened with less sugar than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers. All varieties are USDA-certified organic and all tea varieties are Fair Trade Certified™. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of PlanetGreen.com's "Top 7 Green Corporations of 2010," and was ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies." Honest Tea was purchased by The Coca-Cola Company in March 2011 and operates as an independent business unit.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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Anaheim, CA (March 11, 2011) - Honest Tea®, the nation's top-selling organic bottled tea company, is launching Honest CocoaNova, a line of low-calorie brewed cocoa beverages this weekend at the Natural Products Expo West trade show at the Anaheim Convention Center. Honest CocoaNova is a brewed cacao infusion that contains antioxidants and theobromine naturally found in dark chocolate. Made with USDA Certified Organic and Fair Trade Certified™ cacao beans, the main ingredient in chocolate, Honest CocoaNova provides a light, satisfying taste for a guilt-free treat with only 50 calories in a 10 fl. oz. bottle. Honest CocoaNova contains approximately 50mg of theobromine per bottle.

The Fair Trade, organic cacao beans are roasted and ground into a natural cocoa powder, which is then brewed through a patent-pending process to create Honest CocoaNova.

"Everyone has tasted cocoa, but Honest CocoaNova is cocoa as you've never known it. It has a rich, satisfying flavor with only 50 calories per bottle," said Seth Goldman, President and TeaEO of Honest Tea. "We've been working on this concept since 2006 and can't wait to see how consumers respond."

Honest CocoaNova is available in three varieties, Mint Cacao, Mocha Cacao and Cherry Cacao at a suggested retail price of $1.99 at select natural foods stores beginning in April 2011. The drink has 13 grams of sugar and 50 calories per 10 fl. oz. serving. Honest CocoaNova labels display the CocoaSource™ mark developed and licensed by Apure Foods. CocoaSource™ denotes the antioxidant power naturally found in cocoa.

For more information, visit the Honest Tea® booth (#3991) or www.honesttea.com .

About Honest Tea

Honest Tea is the nation's top-selling organic bottled tea company with a mission to make great-tasting, truly healthy organic beverages sweetened with less sugar and fewer calories than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas in glass and PET #1 bottles, Honest Ade organic thirst quenchers and Honest Kids drink pouches. All varieties are USDA-certified organic and by the end of March 2011, all teas will be Fair Trade Certified™. Since Honest Tea was founded in Bethesda, Maryland in 1998, the company has sustained an annual compound growth rate of more than 60%. Honest Tea has been continuously recognized for its impressive growth and mission-driven business practices. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of PlanetGreen.com's "Top 7 Green Corporations of 2010," received Greenopia.com's coveted 4-Leaf Rating as "the greenest beverage company" for the third year in a row and was recently ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies."

For more information, visit www.honesttea.com .

About Apure Foods

Launched in April 2010, the Apure Foods Company provides positive nutrition and is committed to helping people achieve a balanced lifestyle. Apure Food's product lines include: ReGen™, a muscle recovery beverage, and Eat. Think. Smile.,™ a better-for-you snack, which harness the antioxidant power of natural cocoa.

For more information, visit www.regen2recover.com and www.eatthinksmile.com .###About Honest Tea
Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are sweetened with less sugar than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers. All varieties are USDA-certified organic and all tea varieties are Fair Trade Certified™. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of PlanetGreen.com's "Top 7 Green Corporations of 2010," and was ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies." Honest Tea was purchased by The Coca-Cola Company in March 2011 and operates as an independent business unit.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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Dan Forman
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Bethesda, MD - March 1, 2011 - Honest Tea® and The Coca-Cola Company announced today that The Coca-Cola Company has exercised its option to acquire the remaining portion of Honest Tea. The move completes a transaction which began three years ago when Coca-Cola, led by the Venturing and Emerging Brands (VEB) unit of Coca-Cola North America, purchased a minority stake in the company. Financial terms of the transaction were not disclosed. Honest Tea, the leading organic bottled tea company, will continue to be based out of Bethesda, MD. In order to retain its entrepreneurial culture, it will operate as a stand-alone business under current TeaEO Seth Goldman, his management team, and current Honest Tea employees. Goldman and VEB have developed a unique operating model that allows Honest Tea autonomy to continue to run its day-to-day operations while accessing the scale benefits of the Coca-Cola system in various areas, including manufacturing and distribution. As part of the VEB team, Honest Tea will also begin to sell current VEB brands to the natural channel. Under an innovative arrangement with The Coca-Cola Company, Goldman has chosen to reinvest most of his proceeds from the sale back into Honest Tea. Goldman's co-founder, Barry Nalebuff and Gary Hirshberg, CE-YO of Stonyfield Farm, will continue to provide informal guidance to Honest Tea as part of the Advisory Council. "We started Honest Tea thirteen years ago with an ambitious mission to create a delicious, healthy beverage alternative produced with the health of our planet and our consumers in mind," said Seth Goldman, co-founder, President and TeaEO of Honest Tea. "Over the past three years, it has been exciting to see the reach and impact of our mission expand as a result of our partnership with The Coca-Cola Company." Since receiving an investment from Coca-Cola, Honest Tea has made exciting progress in a variety of areas, including the expansion of Honest Tea distribution from approximately 15,000 outlets in 2008 to more than 75,000 today, the introduction of a ground-breaking Honest Tea plastic bottle that uses 22 percent less material, and doubling the number of offerings as well as the sales of organic, zero-calorie drinks. Additionally, Honest Tea has committed to transitioning its entire tea line of Honest Teas to Fair Trade Certified™ by the end of March 2011. The consistently strong growth of Honest Tea, as well as its leadership in the natural foods channel, was among the many elements that attracted The Coca-Cola Company. "When we made the investment in Honest Tea, we did so because we saw that it had great potential to be a significant brand of the future. Three years after, the brand truly reflects where consumer demand is today and we are excited about being on the verge of still more growth," said Deryck van Rensburg, President and General Manager, Venturing and Emerging Brands, Coca-Cola North America. "Beyond growth, having the unique vantage point of a minority investee and watching Honest Tea has helped our company in many other ways, from encouraging Coca-Cola to obtain organic certification at three of our facilities, to establishing a state of the art tea brewing and filtration system at a bottling plant. Additionally, it enabled us to participate with Honest in a number of sustainability initiatives on recycling. All of these efforts reflect why VEB has chosen to invest in entrepreneurs like the team at Honest - they provide a source of innovative ideas and energy that enhance our own efforts." Honest Tea was started in 1998 when Goldman and his co-founder, Barry Nalebuff, brewed samples of tea in Goldman's Bethesda, MD home and brought them to Fresh Fields (now Whole Foods Market). Since then the brand has become the top-ranked tea brand in the natural foods channel and has expanded into mainstream grocery and convenience stores. "This is our chance to bring organic beverages to the mainstream," said Goldman. "Consumers will discover that they can have it all - great taste, fewer calories, and organic. Honest."

About Honest Tea Honest Tea is the nation's top-selling organic bottled tea company with a mission to make great-tasting, truly healthy organic beverages sweetened with less sugar and fewer calories than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas in glass and PET #1 bottles, Honest Ade organic thirst quenchers and Honest Kids drink pouches. All varieties are USDA-certified organic and by the end of March 2011, all teas will be Fair Trade Certified™. Since Honest Tea was founded in Bethesda, Maryland in 1998, the company has sustained an annual compound growth rate of more than 60%. Honest Tea has been continuously recognized for its impressive growth and mission-driven business practices. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of PlanetGreen.com's "Top 7 Green Corporations of 2010," received Greenopia.com's coveted 4-Leaf Rating as "the greenest beverage company" for the third year in a row and was recently ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies."

For more information, visit www.honesttea.com

About Venturing and Emerging Brands Venturing and Emerging Brands (VEB) is a dedicated operating unit of Coca-Cola North America charged with identifying high-potential growth brands in the North American beverage space for investment or ownership by The Coca-Cola Company and exploring potential synergistic relationships with these investments. With direct access to the global resources and industry expertise of The Coca-Cola Company and its system, VEB is uniquely positioned to develop emerging beverage brands of The Coca-Cola Company to their full potential. In addition to the recent acquisition of Honest Tea, VEB manages brands such as illy issimo, Cascal, Sokenbicha and has an equity investment in Zico Coconut Water.

The Coca-Cola Company The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. The Company's portfolio includes 14 billion dollar brands, including Coca-Cola, recognized as the world's most valuable brand, as well as Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate.

For more information, visit www.thecoca-colacompany.com###About Honest Tea
Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are sweetened with less sugar than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers. All varieties are USDA-certified organic and all tea varieties are Fair Trade Certified™. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of PlanetGreen.com's "Top 7 Green Corporations of 2010," and was ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies." Honest Tea was purchased by The Coca-Cola Company in March 2011 and operates as an independent business unit.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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FOR IMMEDIATE RELEASE
Contact:
Dan Forman
301-760-4833
PR@honesttea.com

Bethesda, MD - February 4, 2011 - Honest Tea®, the nation's top-selling brand of organic bottled tea and thirst quenchers, announces the appointment of Peter Kaye to the position of Vice President of Marketing, effective February 10, 2011.  

"Peter is the ideal leader for our marketing efforts as we take the Honest brand to the next level," said Seth Goldman, Co-founder, President and TeaEO of Honest Tea. "He combines the experience of best practices from some of the largest consumer businesses, with the entrepreneurial mindset and passion needed to grow a mission-driven business like ours." Peter will provide leadership for the development and management of the Honest brand strategic vision, marketing plans, product development, partnerships, and integrated program development.

For the past four years, Peter was the Principal Consultant at PK Brand Consulting in New York, where he provided strategic brand marketing focused on growth for both manufacturers and non-profits with an emphasis on consumer marketing. Peter brings an impressive track record growing revenue and market share by building strong US and global brands, in general management marketing roles and consulting with Dannon, Preserve, Millennium Promise, Real Simple magazine, Butterfinger and Coca-Cola.

"I'm thrilled to be joining Honest Tea at such a pivotal time in the company's history," Kaye said. "Honest Tea is an impressive brand with significant untapped potential.  I'm looking forward to working with Seth and the team to expand Honest Tea's scale and impact."  Peter Kaye received his MBA from the Harvard Business School and BS from the University of Virginia.

For more information, visit http://www.honesttea.com/ ###About Honest Tea
Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are sweetened with less sugar than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers. All varieties are USDA-certified organic and all tea varieties are Fair Trade Certified™. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of PlanetGreen.com's "Top 7 Green Corporations of 2010," and was ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies." Honest Tea was purchased by The Coca-Cola Company in March 2011 and operates as an independent business unit.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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