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BETHESDA, Md. - (October 26, 2011) - Honest Tea, the nation's top-selling organic bottled tea company, today released Keeping It Honest, the second edition of Honest Tea's annual Mission Report. Last year, Honest Tea committed to examining and reporting on the progress and challenges of advancing its mission. The new report takes dialogue with consumers to a new level of engagement through an online version available on Tumblr.

The 2011 Mission Report details the company's progress on social and environmental initiatives related to its products, packaging, the planet, its people and partners. Achievements, such as the 1) conversion of all teas to Fair Trade Certified™ 2) first annual service day and 3) launch of Honest CocoaNova®, and challenges, such as packaging, are addressed in the report, providing consumers with a genuine, introspective look at how the company strives to scale a mission-driven business.

In addition to the digital report available at Honesttea.com/MissionReport, Honest Tea also launched an online version of Keeping It Honest on the company's first Tumblr page, honesttea.tumblr.com. The Honest Tumblr page will be updated throughout the year as the company works to advance its mission. This innovative medium allows Honest Tea to maintain a regular dialogue with its readers and allows new readers to learn what Honest Tea is doing through posts on individual topics of interest. Honest Tea's Facebook page will also host a new Keeping It Honest tab, during Honest's Mission Month, where Honest fans can choose a personal mission each week, creating their own agenda for change.

Seth Goldman, president and TeaEO, commented, "Our commitment to our mission requires us to stretch our thinking and our business in new directions. Keeping It Honest is the closest thing we have to a roadmap for change. In this year's report, we include results of a Cradle-to-Gate Life Cycle Analysis for two of our best-selling beverages, and identify new challenges in regard to sourcing and packaging."

The report's launch coincides with the Net Impact Annual Conference, taking place in Portland, Ore., October 27 - 29, 2011. Honest Tea's TeaEO Seth Goldman will present on a panel, Friday, October 28 at 2:45 p.m. PT, entitled "David Takes on Goliath," in which challenger sustainable brands shake up their industries.###About Honest Tea
Honest Tea is the nation's top-selling organic bottled tea company with a mission to make great-tasting, truly healthy organic beverages sweetened with less sugar and fewer calories than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas in glass and PET #1 bottles, Honest Ade organic thirst quenchers, Honest Kids drink pouches and Honest CocoaNova, a brewed cacao infusion. All varieties are USDA-certified organic and Fair Trade Certified(tm). Since Honest Tea was founded in Bethesda, Md. in 1998, the company has sustained an annual compound growth rate of more than 60 percent. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of PlanetGreen.com's "Top 7 Green Corporations of 2010," received Greenopia.com's coveted 4-Leaf Rating as "the greenest beverage company" for the third year in a row and was recently ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies." In March 2011, The Coca-Cola Company purchased Honest Tea, completing a transaction that began in 2008 when Coke took a minority interest in Honest Tea.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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Dan Forman
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Bethesda, Md. - (September 6, 2011) - Honest Tea, the nation's top-selling organic bottled tea company, today unveiled a redesign of its PET (plastic) line of Honest Tea® and Honest Ade®. Starting in September, the new look will begin hitting store shelves.

The label refresh was initiated over three years ago after a series of consumer insights suggested that the brand could be making a bigger visual impact on store shelves.

"Gaining national distribution is like getting a primetime premiere, and we want to make sure we're wearing our best outfit," said Seth Goldman, President & TeaEO of Honest Tea. "As any brand manager knows, updating your visual identity can be a grueling process, but we are delighted with the final results."

The new designs feature a white background that highlights clean, vibrant images of the ingredients. Fresh tea leaves and large cut-open fruit are presented in an elegant and often playful way, to reinforce the simplicity and deliciousness of the ingredients. The tea labels also feature a prominent call-out specifying "Brewed Organic [Green, Black or White] Tea Leaves" to reinforce the authenticity of the ingredients. The images on the Honest Ade labels include fun treatment of the fruit by giving it unexpected scale and context - such as a lemon half serving as a beach umbrella. To further increase shelf standout, the brand's logo has evolved too. While maintaining the Garamond font that has become a part of the brand's graphic identity, the word "Honest" is now larger, to create greater brand unity across the line. The iconic "T" shape remains as a recognizable symbol on the line of tea products.

"We had a lot of fun developing this new look," said Peter Kaye, VP of Marketing "We want our labels to stand out on store shelves and drive appetite appeal, all while maintaining our signature Honest brand look. We are thrilled to finally be unveiling our hard work and think both our loyal consumers, and many new consumers, will be interested in the appetizing images and fun stories each variety takes on."

Honest Tea's internal team worked with international brand design agency Turner Duckworth to help develop the new label design architecture. Michael Kravit, Honest Tea's Creative Director said, "We drew inspiration from the simplicity of the ingredients to drive the overall look and as a result, the labels are true to the Honest brand and what's inside the bottle."

The new labels are not reflective of any formula changes.

For more information, visit www.honesttea.com. Follow Honest Tea on Twitter and like us on Facebook.###About Honest Tea
Honest Tea is the nation's top-selling organic bottled tea company with a mission to make great-tasting, truly healthy organic beverages sweetened with less sugar and fewer calories than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas in glass and PET #1 bottles, Honest Ade organic thirst quenchers, Honest Kids drink pouches and Honest CocoaNova, a brewed cacao infusion. All varieties are USDA-certified organic and Fair Trade Certified(tm). Since Honest Tea was founded in Bethesda, Md. in 1998, the company has sustained an annual compound growth rate of more than 60 percent. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of PlanetGreen.com's "Top 7 Green Corporations of 2010," received Greenopia.com's coveted 4-Leaf Rating as "the greenest beverage company" for the third year in a row and was recently ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies." In March 2011, The Coca-Cola Company purchased Honest Tea, completing a transaction that began in 2008 when Coke took a minority interest in Honest Tea.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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Dan Forman
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PR@honesttea.com

BETHESDA, Md. - (July 20, 2011) - Results are in and the city known as the most windy city is also the most HONEST city in America! The home of deep-dish pizza now has something refreshing to wash it down with… Honesty, or Honest Tea!

On July 19, Honest Tea, the nation's top-selling organic bottled tea company conducted a social experiment by setting up unmanned pop-up stores stocked with ice-cold Honest Tea and Honest Ade in 12 cities across the United States. Signage asking visitors to leave $1 per bottle on the honor system was posted next to a transparent (but securely mounted) cash box. In partnership with Ustream, hidden cameras were arranged to provide live video feeds of each pop-up store on the interactive honestcities.com website that documented how honest people actually were and tracked the real-time honesty results of each city.

This year represented a full scale national expansion of an idea that originated a few years ago by two creative Honest Tea employees in San Francisco. This year's experiment involved 12 cities all tested on the same day, enabling people from anywhere to watch the events unfold in each city.

"We wanted to challenge people to think about how honest Americans are as a whole, particularly when no one is watching," said Seth Goldman, president and TeaEO of Honest Tea. "It was refreshing to see that most cities were in the 90 percent range," Goldman added.

People who didn't have a chance to visit one of the Honest Stores can go to www.honestcities.com to participate online. A highlight reel displaying the honest, the dishonest and the honestly funny can be viewed on YouTube. As part of the promotion, online participants have the ability to recreate the experience at the Honest Store, but instead of getting a bottle for a dollar, they get a $1.00 savings coupon while supplies last or by 12 p.m. on Friday, July 22, 2011.

"Honest Cities is part of a much larger integrated brand strategy focused on complementing our successful grassroots marketing with big events that fundamentally include digital outreach to drive awareness and trial of Honest Tea on a national scale," said Peter Kaye, vice president of marketing at Honest Tea. "But at the same time, it's not just about selling tea, but connecting our mission with our consumers," added Kaye.

In keeping with its mission-driven approach, Honest Tea is donating all of the money collected - nearly $5,000 to three non-profit organizations. Honest Tea will also match the funds collected, bringing the total donated to $10,000. Consumers will be able to weigh in on which nonprofit partner they think should receive the dollars collected during the experiment. The three nonprofit organizations are: Share Our Strength®, a national nonprofit ending childhood hunger in America by connecting children with the nutritious food they need to lead healthy, active lives; City Year, which unites young people of all backgrounds for a year of full-time service, to help turn around high-need schools and get at-risk students back on track; and Rails-to-Trails Conservancy, a nonprofit organization based in Washington, D.C., whose mission is to create a nationwide network of trails from former rail lines and connecting corridors to build healthier places for healthier people. "Since one purpose of our experiment is to help people appreciate the strength of our communities, we're glad to be able to donate the money from the tests to three non-profit partners who help make our communities stronger," said Goldman. "We hope our donations and the poll on the Honest City website will help raise awareness for their important work."

Final Honesty Percentages:

City Percentage

Chicago: 99%

Boston: 97%

Seattle: 97%

Dallas: 97%

Atlanta: 96%

Philadelphia: 96%

Cincinnati: 95%

San Francisco: 93%

Miami: 92%

Washington, DC: 91%

Los Angeles: 88%

New York: 86%###About Honest Tea
Honest Tea is the nation's top-selling organic bottled tea company with a mission to make great-tasting, truly healthy organic beverages sweetened with less sugar and fewer calories than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas in glass and PET #1 bottles, Honest Ade organic thirst quenchers, Honest Kids drink pouches and Honest CocoaNova, a brewed cacao infusion. All varieties are USDA-certified organic and Fair Trade Certified(tm). Since Honest Tea was founded in Bethesda, Md. in 1998, the company has sustained an annual compound growth rate of more than 60 percent. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of PlanetGreen.com's "Top 7 Green Corporations of 2010," received Greenopia.com's coveted 4-Leaf Rating as "the greenest beverage company" for the third year in a row and was recently ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies." In March 2011, The Coca-Cola Company purchased Honest Tea, completing a transaction that began in 2008 when Coke took a minority interest in Honest Tea.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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Contact:
Dan Forman
301-760-4833
PR@honesttea.com

BETHESDA - (March 31, 2011) - The normally harmonious world of organic food just got a little raucous. To mark the beginning of April's Earth Month, Honest Tea® is releasing "Rethink What you Drink," a response to Gary Hirshberg's rap, "Just Eat Organic" released in March by Stonyfield Farm.

"I've got a grass-fed beef* with my mentor to the North," said Seth, TeaEO of Honest Tea, and a vegetarian. "Gary focuses on what goes into our stomachs but what about what about goes into our bladders?"

Goldman enlisted Honest Tea's National Field Marketing Director, "Patty Oolong " Jammet and East Coast Field Marketing Manager "Sublime Matt" O'Brien, and scores of Honest Tea employees and unsuspecting Bethesda, MD residents to participate in the video to mark the start of Earth Month. The video had its premiere during Goldman's keynote address at the third annual symposium held by the University of Maryland's Center for Social Value Creation.

In the video, the trio spread the word about the importance of drinking organics with lines such as:

Middle age guys rappin, what could be sadder? I'll tell ya, Holmes, What you put in your bladder!

Organic tastes better cause nature got it right. You don't need chemicals to keep a drink tight, just purified water, and care for every ounce and leave out the stuff that you can't pronounce.

The two-minute video includes several environmental messages. In addition to stressing the importance of choosing organic beverages, Honest Tea included ten shots of sustainable living practices.

‘This is our way of spreading the organic message, but we're willing to believe that there are more talented rappers out there,' Seth said. Honest Tea and Stonyfield Farm are offering $1,000 and a month's supply of tea (100 bottles) and organic Stonyfield products (100 free coupons) to the best video submission that highlights the benefits of organics and living sustainably. The contest will be judged by Seth Goldman and Gary Hirshberg.

To learn more about the contest, go to www.justdrinkorganic.com

Goldman frequently reminds his three sons that he was in a rap group in college (Harvard '87) back in the hey-day of rap. At a time when Kurtis Blow and Run-DMC were gaining traction with mainstream audiences, The Educated Devastators, had limited commercial success, but certainly were a legend in the minds of its three members, Goldman (aka Dr. Bet McGee), Juice Master Zeus and DJ Cold Cut. The never-before-released single "The Place to Be" featured lines including,

If rhymes was water, this place would be flooded cause all our lines are so cold-blooded!

We're educated rappers, With lines so dapper, That all our rhymes are phi beta kappa!

Seth tracked down his college roommate, Dr. Spud (now a corporate lawyer in NYC) to design the sound track. Seth noted, "This is my last chance to embarrass my oldest son before he goes off to college." The video features a bouncing "USDA Organic" seal over the key lyrics "because my 80-year old Mom has always enjoyed my raps, but she can never figure out what I'm saying."

*beef: a term frequently used to describe a difference of opinion among rappers.###About Honest Tea
Honest Tea is the nation's top-selling organic bottled tea company with a mission to make great-tasting, truly healthy organic beverages sweetened with less sugar and fewer calories than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas in glass and PET #1 bottles, Honest Ade organic thirst quenchers, Honest Kids drink pouches and Honest CocoaNova, a brewed cacao infusion. All varieties are USDA-certified organic and Fair Trade Certified(tm). Since Honest Tea was founded in Bethesda, Md. in 1998, the company has sustained an annual compound growth rate of more than 60 percent. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of PlanetGreen.com's "Top 7 Green Corporations of 2010," received Greenopia.com's coveted 4-Leaf Rating as "the greenest beverage company" for the third year in a row and was recently ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies." In March 2011, The Coca-Cola Company purchased Honest Tea, completing a transaction that began in 2008 when Coke took a minority interest in Honest Tea.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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Dan Forman
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Anaheim, CA (March 11, 2011) - Honest Tea®, the nation's top-selling organic bottled tea company, is launching Honest CocoaNova, a line of low-calorie brewed cocoa beverages this weekend at the Natural Products Expo West trade show at the Anaheim Convention Center. Honest CocoaNova is a brewed cacao infusion that contains antioxidants and theobromine naturally found in dark chocolate. Made with USDA Certified Organic and Fair Trade Certified™ cacao beans, the main ingredient in chocolate, Honest CocoaNova provides a light, satisfying taste for a guilt-free treat with only 50 calories in a 10 fl. oz. bottle. Honest CocoaNova contains approximately 50mg of theobromine per bottle.

The Fair Trade, organic cacao beans are roasted and ground into a natural cocoa powder, which is then brewed through a patent-pending process to create Honest CocoaNova.

"Everyone has tasted cocoa, but Honest CocoaNova is cocoa as you've never known it. It has a rich, satisfying flavor with only 50 calories per bottle," said Seth Goldman, President and TeaEO of Honest Tea. "We've been working on this concept since 2006 and can't wait to see how consumers respond."

Honest CocoaNova is available in three varieties, Mint Cacao, Mocha Cacao and Cherry Cacao at a suggested retail price of $1.99 at select natural foods stores beginning in April 2011. The drink has 13 grams of sugar and 50 calories per 10 fl. oz. serving. Honest CocoaNova labels display the CocoaSource™ mark developed and licensed by Apure Foods. CocoaSource™ denotes the antioxidant power naturally found in cocoa.

For more information, visit the Honest Tea® booth (#3991) or www.honesttea.com .

About Honest Tea

Honest Tea is the nation's top-selling organic bottled tea company with a mission to make great-tasting, truly healthy organic beverages sweetened with less sugar and fewer calories than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas in glass and PET #1 bottles, Honest Ade organic thirst quenchers and Honest Kids drink pouches. All varieties are USDA-certified organic and by the end of March 2011, all teas will be Fair Trade Certified™. Since Honest Tea was founded in Bethesda, Maryland in 1998, the company has sustained an annual compound growth rate of more than 60%. Honest Tea has been continuously recognized for its impressive growth and mission-driven business practices. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of PlanetGreen.com's "Top 7 Green Corporations of 2010," received Greenopia.com's coveted 4-Leaf Rating as "the greenest beverage company" for the third year in a row and was recently ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies."

For more information, visit www.honesttea.com .

About Apure Foods

Launched in April 2010, the Apure Foods Company provides positive nutrition and is committed to helping people achieve a balanced lifestyle. Apure Food's product lines include: ReGen™, a muscle recovery beverage, and Eat. Think. Smile.,™ a better-for-you snack, which harness the antioxidant power of natural cocoa.

For more information, visit www.regen2recover.com and www.eatthinksmile.com .###About Honest Tea
Honest Tea is the nation's top-selling organic bottled tea company with a mission to make great-tasting, truly healthy organic beverages sweetened with less sugar and fewer calories than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas in glass and PET #1 bottles, Honest Ade organic thirst quenchers, Honest Kids drink pouches and Honest CocoaNova, a brewed cacao infusion. All varieties are USDA-certified organic and Fair Trade Certified(tm). Since Honest Tea was founded in Bethesda, Md. in 1998, the company has sustained an annual compound growth rate of more than 60 percent. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of PlanetGreen.com's "Top 7 Green Corporations of 2010," received Greenopia.com's coveted 4-Leaf Rating as "the greenest beverage company" for the third year in a row and was recently ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies." In March 2011, The Coca-Cola Company purchased Honest Tea, completing a transaction that began in 2008 when Coke took a minority interest in Honest Tea.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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Dan Forman
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Bethesda, MD - March 1, 2011 - Honest Tea® and The Coca-Cola Company announced today that The Coca-Cola Company has exercised its option to acquire the remaining portion of Honest Tea. The move completes a transaction which began three years ago when Coca-Cola, led by the Venturing and Emerging Brands (VEB) unit of Coca-Cola North America, purchased a minority stake in the company. Financial terms of the transaction were not disclosed. Honest Tea, the leading organic bottled tea company, will continue to be based out of Bethesda, MD. In order to retain its entrepreneurial culture, it will operate as a stand-alone business under current TeaEO Seth Goldman, his management team, and current Honest Tea employees. Goldman and VEB have developed a unique operating model that allows Honest Tea autonomy to continue to run its day-to-day operations while accessing the scale benefits of the Coca-Cola system in various areas, including manufacturing and distribution. As part of the VEB team, Honest Tea will also begin to sell current VEB brands to the natural channel. Under an innovative arrangement with The Coca-Cola Company, Goldman has chosen to reinvest most of his proceeds from the sale back into Honest Tea. Goldman's co-founder, Barry Nalebuff and Gary Hirshberg, CE-YO of Stonyfield Farm, will continue to provide informal guidance to Honest Tea as part of the Advisory Council. "We started Honest Tea thirteen years ago with an ambitious mission to create a delicious, healthy beverage alternative produced with the health of our planet and our consumers in mind," said Seth Goldman, co-founder, President and TeaEO of Honest Tea. "Over the past three years, it has been exciting to see the reach and impact of our mission expand as a result of our partnership with The Coca-Cola Company." Since receiving an investment from Coca-Cola, Honest Tea has made exciting progress in a variety of areas, including the expansion of Honest Tea distribution from approximately 15,000 outlets in 2008 to more than 75,000 today, the introduction of a ground-breaking Honest Tea plastic bottle that uses 22 percent less material, and doubling the number of offerings as well as the sales of organic, zero-calorie drinks. Additionally, Honest Tea has committed to transitioning its entire tea line of Honest Teas to Fair Trade Certified™ by the end of March 2011. The consistently strong growth of Honest Tea, as well as its leadership in the natural foods channel, was among the many elements that attracted The Coca-Cola Company. "When we made the investment in Honest Tea, we did so because we saw that it had great potential to be a significant brand of the future. Three years after, the brand truly reflects where consumer demand is today and we are excited about being on the verge of still more growth," said Deryck van Rensburg, President and General Manager, Venturing and Emerging Brands, Coca-Cola North America. "Beyond growth, having the unique vantage point of a minority investee and watching Honest Tea has helped our company in many other ways, from encouraging Coca-Cola to obtain organic certification at three of our facilities, to establishing a state of the art tea brewing and filtration system at a bottling plant. Additionally, it enabled us to participate with Honest in a number of sustainability initiatives on recycling. All of these efforts reflect why VEB has chosen to invest in entrepreneurs like the team at Honest - they provide a source of innovative ideas and energy that enhance our own efforts." Honest Tea was started in 1998 when Goldman and his co-founder, Barry Nalebuff, brewed samples of tea in Goldman's Bethesda, MD home and brought them to Fresh Fields (now Whole Foods Market). Since then the brand has become the top-ranked tea brand in the natural foods channel and has expanded into mainstream grocery and convenience stores. "This is our chance to bring organic beverages to the mainstream," said Goldman. "Consumers will discover that they can have it all - great taste, fewer calories, and organic. Honest."

About Honest Tea Honest Tea is the nation's top-selling organic bottled tea company with a mission to make great-tasting, truly healthy organic beverages sweetened with less sugar and fewer calories than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas in glass and PET #1 bottles, Honest Ade organic thirst quenchers and Honest Kids drink pouches. All varieties are USDA-certified organic and by the end of March 2011, all teas will be Fair Trade Certified™. Since Honest Tea was founded in Bethesda, Maryland in 1998, the company has sustained an annual compound growth rate of more than 60%. Honest Tea has been continuously recognized for its impressive growth and mission-driven business practices. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of PlanetGreen.com's "Top 7 Green Corporations of 2010," received Greenopia.com's coveted 4-Leaf Rating as "the greenest beverage company" for the third year in a row and was recently ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies."

For more information, visit www.honesttea.com

About Venturing and Emerging Brands Venturing and Emerging Brands (VEB) is a dedicated operating unit of Coca-Cola North America charged with identifying high-potential growth brands in the North American beverage space for investment or ownership by The Coca-Cola Company and exploring potential synergistic relationships with these investments. With direct access to the global resources and industry expertise of The Coca-Cola Company and its system, VEB is uniquely positioned to develop emerging beverage brands of The Coca-Cola Company to their full potential. In addition to the recent acquisition of Honest Tea, VEB manages brands such as illy issimo, Cascal, Sokenbicha and has an equity investment in Zico Coconut Water.

The Coca-Cola Company The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. The Company's portfolio includes 14 billion dollar brands, including Coca-Cola, recognized as the world's most valuable brand, as well as Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate.

For more information, visit www.thecoca-colacompany.com###About Honest Tea
Honest Tea is the nation's top-selling organic bottled tea company with a mission to make great-tasting, truly healthy organic beverages sweetened with less sugar and fewer calories than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas in glass and PET #1 bottles, Honest Ade organic thirst quenchers, Honest Kids drink pouches and Honest CocoaNova, a brewed cacao infusion. All varieties are USDA-certified organic and Fair Trade Certified(tm). Since Honest Tea was founded in Bethesda, Md. in 1998, the company has sustained an annual compound growth rate of more than 60 percent. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of PlanetGreen.com's "Top 7 Green Corporations of 2010," received Greenopia.com's coveted 4-Leaf Rating as "the greenest beverage company" for the third year in a row and was recently ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies." In March 2011, The Coca-Cola Company purchased Honest Tea, completing a transaction that began in 2008 when Coke took a minority interest in Honest Tea.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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FOR IMMEDIATE RELEASE
Contact:
Dan Forman
301-760-4833
PR@honesttea.com

Bethesda, MD - February 4, 2011 - Honest Tea®, the nation's top-selling brand of organic bottled tea and thirst quenchers, announces the appointment of Peter Kaye to the position of Vice President of Marketing, effective February 10, 2011.  

"Peter is the ideal leader for our marketing efforts as we take the Honest brand to the next level," said Seth Goldman, Co-founder, President and TeaEO of Honest Tea. "He combines the experience of best practices from some of the largest consumer businesses, with the entrepreneurial mindset and passion needed to grow a mission-driven business like ours." Peter will provide leadership for the development and management of the Honest brand strategic vision, marketing plans, product development, partnerships, and integrated program development.

For the past four years, Peter was the Principal Consultant at PK Brand Consulting in New York, where he provided strategic brand marketing focused on growth for both manufacturers and non-profits with an emphasis on consumer marketing. Peter brings an impressive track record growing revenue and market share by building strong US and global brands, in general management marketing roles and consulting with Dannon, Preserve, Millennium Promise, Real Simple magazine, Butterfinger and Coca-Cola.

"I'm thrilled to be joining Honest Tea at such a pivotal time in the company's history," Kaye said. "Honest Tea is an impressive brand with significant untapped potential.  I'm looking forward to working with Seth and the team to expand Honest Tea's scale and impact."  Peter Kaye received his MBA from the Harvard Business School and BS from the University of Virginia.

For more information, visit http://www.honesttea.com/ ###About Honest Tea
Honest Tea is the nation's top-selling organic bottled tea company with a mission to make great-tasting, truly healthy organic beverages sweetened with less sugar and fewer calories than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas in glass and PET #1 bottles, Honest Ade organic thirst quenchers, Honest Kids drink pouches and Honest CocoaNova, a brewed cacao infusion. All varieties are USDA-certified organic and Fair Trade Certified(tm). Since Honest Tea was founded in Bethesda, Md. in 1998, the company has sustained an annual compound growth rate of more than 60 percent. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of PlanetGreen.com's "Top 7 Green Corporations of 2010," received Greenopia.com's coveted 4-Leaf Rating as "the greenest beverage company" for the third year in a row and was recently ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies." In March 2011, The Coca-Cola Company purchased Honest Tea, completing a transaction that began in 2008 when Coke took a minority interest in Honest Tea.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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Contact:
Dan Forman
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PR@honesttea.com

Boston, MA Oct. 14, 2010 - Honest Tea, the nation's top-selling organic bottled tea company, announced today that it will be expanding its Fair Trade Certified™ offerings to include the entire tea portfolio. In conjunction with this announcement, the company is also publishing its first annual mission report.

In 2003, Honest Tea launched the world's first Fair Trade Certified™ bottled tea in the U.S. with its introduction of Peach Oo-la-long. Since then, the company has continued to expand its Fair Trade offerings. Over the past three years, Honest Tea expanded its Fair Trade offerings from seven to 19 varieties and with this new initiative, all 28 of its teas will become Fair Trade Certified™ starting in December 2010. The company expects the transition to be completed by the end of the first quarter of 2011.

Fair Trade offers tea workers fair wages, community investment funds called Fair Trade premiums, and the business skills training necessary to produce high-quality products that can compete in the global marketplace. Fair Trade certification also requires tea gardens to comply with workplace standards set by Fairtrade Labeling Organizations International and Fair Trade USA to ensure safety, equality and fairness. A joint body of workers decides democratically how to invest Fair Trade premiums earned from the tea to support community development projects.

"After water, tea is the most consumed beverage worldwide. We're excited to expand our commitment to Fair Trade as a way to help ensure the people who are picking and processing our tea leaves are earning a fair wage in third-party monitored working conditions," said Seth Goldman, President and TeaEO of Honest Tea.

"Honest Tea is once again raising the bar for the entire industry. Honest Tea has been a pioneer in social responsibility from the beginning, so this decision is a natural, authentic progression in the company's history," said Paul Rice, President and CEO of Fair Trade USA. "This expansion makes the statement that sustainability and empowerment in the developing world matter to Honest Tea, and that they care about the workers who harvest their tea and the future of their communities."

This month Honest Tea is also publishing its first annual mission report, "Keeping It Honest," that details the company's social and environmental initiatives related to its products, packaging, the planet, its people and partners. "With the publication of this report, we commit to an annual cycle of sharing our strides and setbacks on the journey toward realizing our mission," said Goldman.

A copy of the mission report can be downloaded at www.honesttea.com/2009missionreport.###About Honest Tea
Honest Tea is the nation's top-selling organic bottled tea company with a mission to make great-tasting, truly healthy organic beverages sweetened with less sugar and fewer calories than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas in glass and PET #1 bottles, Honest Ade organic thirst quenchers, Honest Kids drink pouches and Honest CocoaNova, a brewed cacao infusion. All varieties are USDA-certified organic and Fair Trade Certified(tm). Since Honest Tea was founded in Bethesda, Md. in 1998, the company has sustained an annual compound growth rate of more than 60 percent. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of PlanetGreen.com's "Top 7 Green Corporations of 2010," received Greenopia.com's coveted 4-Leaf Rating as "the greenest beverage company" for the third year in a row and was recently ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies." In March 2011, The Coca-Cola Company purchased Honest Tea, completing a transaction that began in 2008 when Coke took a minority interest in Honest Tea.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

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FOR IMMEDIATE RELEASE
Contact:
Dan Forman
301-760-4833
PR@honesttea.com

Boston, MA - Oct. 14, 2010 - Today, Honest Tea®, the nation's top-selling organic bottled tea company, has announced the launch of Heavenly Lemon Tulsi, a soothing herbal blend, at the Natural Products Expo East 2010. Adding another caffeine-free option to its line of organic teas, this heavenly brew combines organic tulsi, also known as "Holy Basil," from India, with aromatic lemon peel, lemon myrtle and lemongrass for a refreshingly unique blend.

"Our consumers have been asking for another caffeine-free option, so we're really excited to bring this calming brew to store shelves," said Seth Goldman, president and TeaEO, "We've been experimenting with tulsi for some time, and combined with the unique lemon tastes, this is an innovation we think all of our consumers will enjoy."

Heavenly Lemon Tulsi is available at $1.69 at Whole Foods Market and other natural foods stores nationwide. The drink has 8 grams of sugar and 30 calories per 8 fl. oz. serving.

For more information, visit the Honest Tea booth (# 3127) at the Natural Products Expo in the Boston Convention & Exhibition Center or www.honesttea.com.###About Honest Tea
Honest Tea is the nation's top-selling organic bottled tea company with a mission to make great-tasting, truly healthy organic beverages sweetened with less sugar and fewer calories than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas in glass and PET #1 bottles, Honest Ade organic thirst quenchers, Honest Kids drink pouches and Honest CocoaNova, a brewed cacao infusion. All varieties are USDA-certified organic and Fair Trade Certified(tm). Since Honest Tea was founded in Bethesda, Md. in 1998, the company has sustained an annual compound growth rate of more than 60 percent. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of PlanetGreen.com's "Top 7 Green Corporations of 2010," received Greenopia.com's coveted 4-Leaf Rating as "the greenest beverage company" for the third year in a row and was recently ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies." In March 2011, The Coca-Cola Company purchased Honest Tea, completing a transaction that began in 2008 when Coke took a minority interest in Honest Tea.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

close

FOR IMMEDIATE RELEASE
Contact:
Dan Forman
301-760-4833
PR@honesttea.com

Bethesda, MD August 26, 2010 - Honest Tea®, maker of the nation's top-selling organic bottled tea, reintroduces Honest Kombucha, brewed with an innovative, new process, to store shelves. Following a voluntary withdrawal of all brands of raw kombucha from store shelves in June, Honest Tea has developed a proprietary process to brew Honest Kombucha that allows for the benefits of raw, unpasteurized kombucha while ensuring lower, more stable alcohol levels.

"We have found a brewing process that still delivers the unique taste and benefits of kombucha, while maintaining the probiotic content," said Seth Goldman, President and TeaEO of Honest Tea. "We are as eager as our thirsty consumers are for Honest Kombucha to be available nationwide once again."

Honest Kombucha (kom-boo-cha) is a lightly sparkling beverage brewed with organic, Fair Trade Certified™ tea, raw culture and a touch of organic cane sugar for an effervescent blend of active enzymes, organic acids and polyphenols. Kombucha is a fermented tea with Chinese and Russian origins once referred to as the "elixir of life" due to its probiotic properties believed to aid in digestion and support immunity. Kombucha is made by fermenting black or green tea and sugar with a culture of various bacteria and yeasts, resulting in organic acids such as gluconic acid and glucuronic acid, which are believed to support a healthy GI tract.

Honest Kombucha is available in five low sugar varieties: Berry Hibiscus, Lemon Ginger, Peach Mango, Maqui Berry Grapefruit and Apple Jasmine with 35 calories and 7 grams of sugar per serving. Due to the live and un-pasteurized nature of the product, Honest Kombucha must be shipped and stored cold.

Honest Kombucha will be available at Whole Foods Market stores and other natural food stores nationwide the last week in August 2010 at a suggested retail price of $3.49 - $3.99.###About Honest Tea
Honest Tea is the nation's top-selling organic bottled tea company with a mission to make great-tasting, truly healthy organic beverages sweetened with less sugar and fewer calories than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas in glass and PET #1 bottles, Honest Ade organic thirst quenchers, Honest Kids drink pouches and Honest CocoaNova, a brewed cacao infusion. All varieties are USDA-certified organic and Fair Trade Certified(tm). Since Honest Tea was founded in Bethesda, Md. in 1998, the company has sustained an annual compound growth rate of more than 60 percent. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of PlanetGreen.com's "Top 7 Green Corporations of 2010," received Greenopia.com's coveted 4-Leaf Rating as "the greenest beverage company" for the third year in a row and was recently ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies." In March 2011, The Coca-Cola Company purchased Honest Tea, completing a transaction that began in 2008 when Coke took a minority interest in Honest Tea.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

close

FOR IMMEDIATE RELEASE
Contact:
Dan Forman
301-760-4833
PR@honesttea.com

LOS ANGELES - (August 11, 2010) - Honest Tea®, the nation's top-selling organic bottled tea company, is proud to be the driving force behind the Sunset Strip Music Festival's (SSMF) decision to make the festival more "Honest." The third annual SSMF is set for August 26-28, 2010, and includes a street festival on August 28 when The Sunset Strip in West Hollywood is closed to traffic between Doheny Drive and San Vicente Boulevard and transformed into a premier concert destination. Thanks to Honest Tea's relationships with other like minded brands, such as Akeena Solar, C&L Supply Company, Dyson and Further Products, the festival will now feature more recycling bins, waterless urinals and clean solar energy generation via a solar power truck.

The festival, which will have performances by The Smashing Pumpkins, Slash, Common, Kid Cudi and Travie McCoy, will also feature outdoor stages, beer gardens, a VIP lounge, food trucks, interactive experiences and more than 50 additional bands performing in the venues through the day.

"Honest Tea is always looking for ways to expand our impact, so we're delighted to join forces with The Sunset Strip Music Festival and our other partners to make small changes that will make a big difference," said Seth Goldman, president and TeaEO.

"The Sunset Strip has always been recognized for its visionary musical programming," noted SSMF managing director Karmen Beck. "Now, along with Honest Tea, we're taking small steps and applying that creativity towards producing a more environmentally friendly destination and festival."

"As the biggest event in the social calendar, we need first class facilities throughout the event," Beck adds. "The Dyson Airblade hand dryer not only ticks our environmental box by providing us with a fantastic alternative to paper towels, but it gives our visitors a quick and hygienic way to dry their hands properly, so they can enjoy the event."

The on-site Honesty additions include: · Honest Tea recycling bins will help collect the bottles and glass used at the festival. The bins will help keep trash out of landfills. · Akeena Solar will offer 12 Westinghouse Solar panels to provide clean, renewable solar power via their solar power truck to power multiple machines including several 50-inch plasma televisions located in the VIP area. · C&L Supply Company will provide Waterless No-Flush™ brand urinals for the event. A Waterless No-Flush™ urinal can save up to three swimming pools full of water annually (45,000 gallons). · Dyson is donating and installing Dyson Airblades™ which are the fastest and most hygenic hand dryer. Airblades™ clean the air before blowing it onto hands. And because it uses up to 80% less energy than warm air hand dryers, it costs less to run and can help lower a business's carbon footprint. · Further Products will be on-site collecting waste vegetable oil. This waste will then be refined into biofuel. Further will then reuse the purified byproduct to help create luxurious hand soap, lotion and candles.

For more information, visit SunsetStripMusicFestival.com.

About Sunset Strip Music Festival

The Sunset Strip Music Festival (SSMF) was created in 2008 to promote, preserve and perpetuate the legendary Sunset Strip music experience. The Sunset Strip Business Association is the managing member of the limited liability company, which owns the Sunset Strip Music Festival. SSMF 2010 is scheduled for Aug. 26-28 and includes a tribute event honoring legendary guitarist Slash, performances in the venues Thursday, Friday and Saturday nights as well as an all day street festival on Saturday, Aug. 28 featuring The Smashing Pumpkins, Slash with special guests Myles Kennedy & Fergie, Common, Kid Cudi, Travie McCoy, Semi Precious Weapons, Neon Trees, Steel Panther, Big B and more than 50 additional bands throughout the day. For more information, please visit www.sunsetstripmusicfestival.com.

About Akeena Solar

Founded in 2001, Akeena Solar's philosophy is simple: we believe producing clean electricity directly from the sun is the right thing to do for our environment and economy. Akeena Solar has grown to become one of the nation's leading installers and manufacturers of solar power systems. Akeena Solar's award-winning solar panels are now being sold under the Westinghouse Solar brand. Westinghouse Solar Power Systems are safer, more powerful and more reliable than any other, while backed by the proven quality of the Westinghouse name. For more information on Akeena Solar, visit www.akeena.com###About Honest Tea
Honest Tea is the nation's top-selling organic bottled tea company with a mission to make great-tasting, truly healthy organic beverages sweetened with less sugar and fewer calories than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas in glass and PET #1 bottles, Honest Ade organic thirst quenchers, Honest Kids drink pouches and Honest CocoaNova, a brewed cacao infusion. All varieties are USDA-certified organic and Fair Trade Certified(tm). Since Honest Tea was founded in Bethesda, Md. in 1998, the company has sustained an annual compound growth rate of more than 60 percent. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of PlanetGreen.com's "Top 7 Green Corporations of 2010," received Greenopia.com's coveted 4-Leaf Rating as "the greenest beverage company" for the third year in a row and was recently ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies." In March 2011, The Coca-Cola Company purchased Honest Tea, completing a transaction that began in 2008 when Coke took a minority interest in Honest Tea.

For more information, visit:

Honest Tea Online: www.honesttea.com
Contact: Dan Forman, Public Relations

close